My grandfather was a proof reader with a printing company and raised my mother to be pernickety exacting about spelling, punctuation, grammar etc. Not a week passed that she won't text or email the latest offence to the English language she's spotted...nine times out of ten it's an advertisement. Half the time I still don't get it even when it's pointed out to me.
But the one that just got right up my nose today was a Save The Children campaign ad. "No child born to die"...um, do I need to explain the concept of mortality here? Everyone is born to die, everyone will die. Sad but an essential fact of life. "22,000 children die every day"...again, sad. But that's all. Accompanied by images of children living and dying in appalling conditions (apparently in Africa) I have several thoughts on this one...
1) What would happen if they DIDN'T??? Did anyone see Torchwood: Miracle Day? Sci-fi series exploring the not-so-great concept of immortality. 22,000 children NOT dying each day for one year alone is over 8 million extra people to sustain. If these dying children's countries / communities cannot sustain them today, how will they sustain them tomorrow, or in a year, or in another decade?
2) Why are they dying? We're not talking about a famine as such or a natural disaster. We're talking about an ongoing situation partly due to poverty but partly due to a massive over population of a region that is not overly hospitable to start with.
3) Why is the place so massively over populated if 22,000 children are dying daily? The birth rate has got to be phenomenal! Get the birth rate down and what would happen? The land could sustain the population far better, the water supply would be less stretched and they'd probably be able to afford the basics of health care too! So is this what Save The Children are trying to do - to educate people, provide birth control, help them to form a sustainable population? No, of course not. It's all "let's throw money at the situation cos money fixes everything" - hence the RRRRARRRRGGGH!!!!
Fix the cause, not the symptom.